To make a long story short, these days owning an attractive and ideally running online project is a real must-have for every successful person as well as for a popular company. Seeing that, today there are a lot of various web design companies that propose one to use their features. Still, the fact is that not all of these multiple elements are good or worthy, as you don’t even need some of them. So, how can you do a wise and advantageous choice for your future website design? For these simple reasons, in this post, I am going to tell you about the top 7 popular elements and features that are pretty popular in contemporary web design. Are you ready to meet them? Let’s begin!

Trust signals
Yep, I read it right! Unquestionably, I realize that, first of all, you were waiting for Parallax scrolling, Lazy load effect and other impressive tools to be mentioned… In this case, I promise you that we will definitely discuss them a little bit later. Still, it is important to remember that beautiful website design or even unique appearance of your website is not enough for its popularization. Although you may be surprised at this point, today trust signals make one of the most important aspects of a contemporary website! Wondering how is it possible? Without a doubt, trust is the thing that plays a vital role when a visitor thinks over if he / she is going to use the services that you provide / to buy the items that you sell or they would better look for another site that proposes a proven alternative. All in all, people hate being taken over, so they try to buy products in the places that they already know. Seeing that, what should do those guys, who just set up their long-awaited web stores and are looking for their audience? Well, that is what trust signals were made for! According to the statistics, it takes a person only several second to make a decision about an unknown website. Therefore, how do you think what will this guest of your site do while thinking about the possible pros and cons of your business? Needless to say, this person will automatically scan the multiple pages of your web store. For these simple reasons, I suggest that you should you use some trust signals that will help web audience to prefer your online project to other websites.

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Basically, there are a lot of various trust signals that you may use for your future website. To illustrate, let’s take a closer look at some of them! To start with, just think about your contacts. Unquestionably, it is the first thing a visitor will look for when they are surfing through a new website. Thus, keep in mind that people hate when it is hard to find contacts, so you should make their search as comfortable as you can. In a word, just make sure that your contacts information is readable and easy to find. Secondly, don’t forget to use the links to various social media and always update your blog. Don’t you have a blog? Well, in this case, just create one and then don’t forget to update it! Thirdly, also remember about such important sections as customer reviews and ‘about us’. As a result, While checking an “about us” page, your visitor will have more interest to find out more things about a brand or company if you will introduce its story with the help of different attractive images, impressing videos, podcasts, and other content types.

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Background Images
Needless to say, background images are an amazing tool that both brings a pleasant design to your pages and presents your best products to the guests of your website. For these simple reasons, this feature is pretty popular now. What should you know about it? Well, firstly, remember that not every image is good enough to be used for your website’s background. Thus, keep in mind that such picture should have a great quality because, in case it does not, your online project will look unprofessional. What is more, these images should not have many details for your guests to focus on the subject of your website. All in all, we all know that comfort and gorgeousness is a real formula for any project’s success. Seeing that, I suggest you not to use extremely bright pictures if you are going to put some text in this place of your page. As you may know, it will not only create a diversion but also can make your text unreadable, so it will not make sense at all.

Lazy Load effect
As it was promised, now it is time to talk about this amazing and even helpful thing, called Lazy Load effect! I am sure you have already seen how it works, so let’s just give a definition to this marvelous feature. In a word, with the help of Lazy Load effect, the images outside of view port will not be loaded until the visitor scrolls to them. As a result, your pictures will have a gorgeous appearance. What is more, using Lazy Load effect can also make a page load faster.

Bright Banners
Yep, today banners are pretty useful! As you may know, these elements quickly attract the attention of your site’s visitors and inform people about your products/services. For example, you can easily tell your potential clients about some special offers, new items, discounts, etc. with the help of different colorful banners. That is why the worthy banners are always popular. On the other, just imagine how your future online project may look when it is full of various banners. In the end, the visitors of your pages will be bored with a huge amount of such advertisement, even in the case, it is most attractive and advantageous one. Still, people will definitely not enjoy such kind of website. Thus, don’t make your banners too huge and never use such terrible thing as click-bait on your website!

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Parallax Effect

Hey, don’t you want your future online project to be more bright and eye-catching? For these simple reasons, now I am going to tell you about another awesome feature, which always goes next to Lazy Load effect. That is why I propose you to forget about the boring sites and usual designs. Let them be left in the past, as Parallax scrolling is a powerful and impressive feature that was made exactly in order to help you interest the visitors of your pages in your online project! To make a long story short, Parallax scrolling is a popular and shining web design trend that involves background moving at a slower rate to the foreground and makes a magical and inimitable 3D effect when a person is scrolling your online pages. Without a doubt, such an amazing graphical effect gives a person a sense of a charming depth and pleasant motion. Historically, Parallax effect was made for some video games, but these days this elegant technique it is one of the most adorable and indispensable elements for any stylish and unique site. Leave all the sad thoughts behind your back, as now using of parallax effect you get more chances to create a nice and inviting information path to guide your potential clients or customers through the website and, as a result, introduce people all the aspects of its beauty and comfort! Without a doubt, with the help of Parallax effect, you will get an eye-catching design of your desired website that will quickly show results of a longer visitors time on the pages and the traffic of your online project will be increased with no effort!

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‘F’ Pattern Design
Although this point is not about the tool/feature, I still think that ‘F’ pattern design is an important thing to be mentioned in this post. In a word, it is pretty simple but the fact is that some people do forget about such vital thing while designing their websites. So, have you ever heard about ‘F’ pattern? To make things easier, it has been discovered that web audience mostly scans the info from the screens in an ‘F’ pattern! I mean that people usually see the top and the left parts of the screen. In this case, the right part of the screen is not so popular. Thus, with the help of ‘F’ pattern design, you may simply learn the behavior of your site’s guests and just put the needed information left to right and top to bottom in order of its importance. Unquestionably, such easy trick will help you to introduce the most important information to the visitors of your online project as well as make it more convenient and readable to people at all!

Comfortable Navigation

Here we are going to continue talking about your visitors’ behavior, as knowing your audience will certainly help one to further the prosperity of their online project. At the outset, let’s remind Hick’s law! Generally speaking, it says that every additional choice means the increasing of the time that one needs to take a decision. Sounds pretty familiar? Well, I guess you have felt how Hick’s law works a lot of times sitting in the café that proposes you to view out their menus with a huge list of various drinks or surfing the internet with many sites that are full of additional info. All in all, here is a real Paradox of Choice. Therefore, the more choice is given to a person, the fewer chances for he/she to choose something at all.

As a result, the more options a person sees while visiting your website, the more difficult it will be for them to do something at all! Of course, I understand that there are a lot of various online projects and your own business may be pretty big and so you can’t just delete the biggest part of your site’s options only for these reasons. In this case, I propose you to create the right categories for your products and use various comfortable filters for easier decision making. To illustrate how it works, above you can see the example of TemplateMonster’s site successful appearance. All in all, the company works with all the popular platforms and proposes people to use almost 27 000 of various ready-made and premium templates for all the business types. Can you imagine it? Still, the navigation on their website is more than comfortable!

To finish with, what do you think about the web design features and elements that were mentioned in this post? Maybe you have already used them as an owner of a website or seen them as its guest and now have your opinion to share? Or maybe you have something to add to this list? For these simple reasons, don’t hesitate to leave all your thoughts and questions in the comments below this post, as I am always happy to hear from you!